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“According to new guidelines from the Federal Trade Commission (FTC), bloggers who fail to disclose that they have received freebies when they write about a product can now be fined up to $11,000 per post. The new FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising argues that any post of a blogger who receives “cash or in-kind payment to review a product” should be considered an endorsement. Because these posts are now officially considered endorsements, bloggers who receive freebies must now disclose this fact on their site.” (Read Write Web)

“Vai tranquillo, queste regole non valgono per l’Italia, la Federal Trade Commission non ha alcun potere qui da noi. Potrai pertanto continuare a scrivere le tue allegre marchette camuffate da articoli e intascarti elemosine, ammirazione/invidia per aver recensito (aggratis) l’ultimo inutile cellulare e pacche sulle spalle dalla tua amata buzz agency. Mentre per questo stesso comportamento i tuoi amici blogger oltreoceano, a partire dal mese prossimo, rischiano 11.000 dollari di multa.” (TagliaBlog)